2017 was the year I rediscovered my love for (good) books. At the same time I sold my Kindle and decided to follow this simple strategy: Buy all books, which are timeless pieces (highly subjective of course) as a proper book (the one with paper). All the rest is good enough to be read on my iPhone. But there is one book, I can't recommend enough: Matt Hranek’s "A Man & His Watch." Let me explain.
First of all, this book has some (more than 100) high quality photographs. But not the usual product photo without any glitches. No, they are real photos of worn watches and each scratch is telling the unique story of the watch and his owner.
Talking about stories. That is the point of this book. It's not about the latest and greatest watches, it's about the story connected to each piece. The book really shows the importance of storytelling. Even an old Winnie-the-Pooh watch suddenly seems as valuable as Paul Newman's Rolex Daytona. When you read all the personal stories about the watches, you suddenly don't see them as an object anymore, but as something extraordinarily beautiful. The watch becomes a symbol, a reminder of a person who gave it to you as a gift, or something special you experiences while wearing the watch.
That's the magical power of storytelling and it can be done with pretty much any product or company. Get personal, tell your very own story and you don't compete with all the others anymore. Because you become unique.